Co-Marketing Agreement Template

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Sample

Co-Marketing Agreement Template

Printable | Editable Form




Co-Marketing Agreement Template (1)
Between:
[Name of Company A]
[Company A’s ID]
[Company A’s Address]
[Company A’s Phone]
[Company A’s Email]
And:
[Name of Company B]
[Company B’s ID]
[Company B’s Address]
Introduction:
This Co-Marketing Agreement outlines the collaboration between Company A and Company B for joint marketing efforts that will commence on [Contract Start Date].
Clause 1: Purpose of the Agreement
The purpose of this agreement is to outline the roles and responsibilities of each party in jointly promoting the products and services of both companies.
Clause 2: Marketing Activities
Both parties agree to engage in the following marketing activities: [List specific activities, e.g., joint events, webinars, social media campaigns].
Clause 3: Financial Contributions
Each party will contribute financially as follows: Company A will contribute [Amount or Description] and Company B will contribute [Amount or Description].
Clause 4: Intellectual Property Rights
Each party retains ownership of its intellectual property, but grants the other party a non-exclusive, royalty-free license to use such intellectual property for the duration of this agreement.
Clause 5: Confidentiality
Both parties agree to maintain the confidentiality of any proprietary information shared during the course of this collaboration.
Clause 6: Duration and Termination
This agreement shall remain in effect for [Duration], unless terminated earlier by either party with [Notice Period].
Clause 7: Governing Law
This agreement will be governed by the laws of [Jurisdiction].
Signed in [City], [Date].
Sincerely,
[Signature of Company A Representative]
[Name of Company A Representative]
[Position]
[Signature of Company B Representative]
[Name of Company B Representative]
[Position]
Co-Marketing Agreement Template (2)
Between:
[Name of Company A]
[Company A’s ID]
[Company A’s Address]
[Company A’s Phone]
[Company A’s Email]
And:
[Name of Company B]
[Company B’s ID]
[Company B’s Address]
Introduction:
This agreement shall govern the collaborative marketing initiatives undertaken by Company A and Company B, starting on [Contract Start Date].
Clause 1: Joint Marketing Initiatives
The parties will collaborate on the following marketing initiatives: [Describe specific initiatives, e.g., co-branded materials, joint advertising].
Clause 2: Cost Sharing
Costs incurred in the execution of the joint marketing campaigns will be shared equally, or as defined by mutual agreement: [Specify arrangement].
Clause 3: Reporting and Metrics
Both parties will provide metrics and reports on the performance of the marketing initiatives undertaken, to evaluate success and make adjustments as necessary.
Clause 4: Liability
Each party shall be responsible for its contributions and any claims that arise from its marketing activities; indemnification clauses apply as follows: [Specify terms].
Clause 5: Amendments
Any amendments to this agreement must be made in writing and signed by authorized representatives of both companies.
Clause 6: Duration
This agreement shall remain valid for [Duration] and can be renewed upon mutual consent of the parties.
Signed in [City], [Date].
Sincerely,
[Signature of Company A Representative]
[Name of Company A Representative]
[Position]
[Signature of Company B Representative]
[Name of Company B Representative]
[Position]

Form

Please complete the form below to create the Co-Marketing Agreement Template. All fields must be filled out to ensure a clear and comprehensive agreement. We provide examples to guide you through each step.

Co-Marketing Agreement Template

1. Partner Information


2. Partner Information (continued)


3. Agreement Purpose

4. Marketing Strategies

5. Responsibilities of Each Party

6. Budget and Expense Details

7. Performance Metrics

8. Confidentiality Terms

9. Termination Clauses

10. Indemnification Clause

11. Signatures and Acceptance

12. Declaration and Signatures




PDF


WORD

Printable

Co-Marketing Agreement Template

Printable | Editable Form




Co-Marketing Agreement Template